Our latest promotional concept has grown out of consumer demand for DJ culture. In today's music market the DJ is a pop icon and not unlike a modern day rock guitar god, the DJ has created a large following with a diverse fan base. There are several international touring shows where the DJ is the headliner. DJ Dimitri of Paris sold out 700 tickets at a recent concert in Los Angeles. Dj Krush of Japan thrilled a crowd of 1000 at the El Rey Theater. Several of the international rave DJs often play to crowds of more than 15,000 people at one time. The demand for this type of entertainment is at an all time high. Magazines and websites are devoted to DJ culture. The name of this promotion is "In the DJ Lab." The best example I can give is that it is a bi-weekly event very similar to the tv show, "Inside The Actor's Studio." The genres of DJ culture range from hip-hop and high-energy trance to lounge and gothic styles. There are major DJ's in all genres that reach audiences of all ages and backgrounds. We have created "Inside the DJ Lab" to invite the consumer to an up-close and personal look into the world of some of todays top DJs.

"In The DJ Lab" is set up to take a closer look at the DJ phenomenon. We have decided to host an afternoon, question and answer session at the Booth in Hollywood. With over 2000 square feet and a built in sound system, we are well prepared to promote and host a free event for the public. The talent will be selected and scheduled from available tour itineraries scheduled in the Los Angeles area. If DJ Alex Gopher is performing on a Friday night at the Viper Room, then the following afternoon at 3pm he can do a live "in-store" interview. The event can be promoted as YOUR COMPANY PRESENTS "In the DJ Lab with Alex Gophere." We hope to spotlight not just the present album, but to delve into the career and tastes of the artist. The artist will be asked questions about getting started as a DJ and about favorite records etc. Although there is a small live performance aspect to the event, the focus is on the interview process and the promotion of products. At the end and throughout the session, music and sample product will be available for sale and signing. The whole event will take no longer than two hours.

The key components are as follows. Urb Magazine has already offered support for the events. Internationalist Marketing will be employed to promote the event and the Booth will be used as the venue. A cost analysis sheet is available. Sponsorship is open to suggestion and interest. We can provide samples to the guests in attendance and create a workable database from that population. Over the course of this promotion you will receive thousands of logo imprints and direct consumer advertising hits. We will image your company logo on all printed promotional material.

With 5000 printed flyers per show, our internet marketing campaign, an advertisement in Urb Magazine, an advertisement in Whereat Magazine, our street marketing staff distributing flyers to shows and lifestyle outlets and a captive audience in your own Hollywood venue, the product will speak for itself. We are sure this will become an important musical event and promotional vehicle for your company. "In The DJ Lab" is the first program of its kind. We will actually have a live and captive audience that we can survey, poll and introduce new products to. Additionally, the database of names, ages and emails will be available to you for further market research. The artists contracted for this event will also be available for publicity shots with your company logo. This important musical event is set to roll within four weeks of approval.